Summary

As of 2020, the global linen market has been on an upward trajectory, expected to grow from $123.2 billion in 2019 to $151.83 billion by 2025. The high-end bed linen market is a significant contributor to this growth, driven by increased consumer spending on home decoration and innovations in fabric quality. The Asia-Pacific region leads the market with a projected 50.7% share in 2020, with Europe and North America following. The UK, in particular, observed a strong consumer spending on household linens despite a prevalent multi-channel retail distribution changed by the advent of e-commerce. UK's market players, such as Peter Reed and Heirlooms, are notable in this segment. International trade data from the UK shows that the country is a significant importer of household linen, with a higher volume of imports after a dip in 2020, but with exports experiencing a decline. The European high-end linen market continues to thrive with predictions indicating a growth in the high-end bed linen segment from 2.31 billion euros in 2021 to almost 2.75 billion euros by 2028, translating to a compound annual growth rate (CAGR) of 2.5%. Despite these general trends, specific details on the global high-end linen market are harder to ascertain..Title: Trends in the UK High-End Household Linen Market The high-end household linen market in the United Kingdom has been experiencing notable trends that are shaping consumer behavior and market dynamics. A key driver of growth within this sector is the heightened consumer awareness regarding the importance of sleep quality on overall well-being. This has translated into increased consumer spending on interior decoration, with a particular interest in luxurious bed linens that promise enhanced comfort and aesthetic appeal. Innovations in fabric, such as the use of premium cotton and Egyptian silk, are further fueling demand. Between 2007 and 2016, the UK witnessed strong growth in the high-end bed linen market, averaging an annual growth rate of approximately 3.5%. With consumers seeking more premium products, the market has diversified its channels, moving beyond specialty stores. Supermarket chains have expanded their offerings with their own branded products, while distance selling continues to soar with the proliferation of e-commerce platforms. Notable UK market players include Peter Reed and Heirlooms, which are contributing to the rich tapestry of high-end offerings. Globally, the linen market size has been robust, valued at around $123 billion in 2019, and forecasted to rise to nearly $152 billion by 2025. This market demonstrates profitable opportunities within the textile industry. The high-end segment, though harder to quantify, was estimated to represent about 4% of the global market, positioning itself as a niche yet significant player. In terms of product categories, bed linen was the leading driver, followed by bathroom linen and kitchen linen, contributing sizeably to overall market share. When it comes to household spending in the UK, less than 6% of weekly expenses are allocated to household textiles, according to the Office for National Statistics. The majority of textile expenditures remain fairly balanced between bedroom linens and other home textiles, despite the dominance of bedroom linen in UK imports. Internationally, the UK's role as a prominent importer of household linen remains unchanged. The year 2021 marked a year of recovery and growth in linen imports post a decline due to the 2020 health crisis, suggesting resilience and a potential for continued expansion in the market. However, the volume of exports from the UK lagged, remaining consistently lower than that of imports. From this analysis, it is evident that the UK high-end household linen market is on a growth trajectory, with consumers increasingly inclined towards luxury items that offer both comfort and elegance. The market's evolution is supported by multi-channel distribution, innovative fabrics,.### Prominent Players Shaping the High-End Household Linen Market Landscape The high-end household linen market is characterized by a blend of heritage brands and contemporary players, each bringing their own unique qualities to the table. Among them, certain names stand out due to their reputation for quality and their contribution to the market dynamics. **Peter Reed** is an illustrious name in the UK luxury linen market. Renowned for crafting some of the finest bed linens since 1861, the company has upheld a tradition of impeccable English craftsmanship. Their products are the epitome of luxury, often handcrafted with meticulous attention to detail and made from the high-grade cotton. The brand's commitment to classic styles and enduring quality has made it a staple in high-end households and has fetched them the honor of a Royal Warrant from the Queen. **Heirlooms** is another key player, known for its bespoke and luxury linen offerings. With over three decades of heritage, Heirlooms has earned a reputation for providing exceptional quality and personalized service. Their focus on customization allows them to cater to the specific tastes and requirements of their clientele, ensuring that their range of bed, bath, and table linens meet the highest standards for both style and comfort. Apart from these prominent UK players, the global high-end household linen market is populated by a number of other distinguished brands and manufacturers. These companies not only contribute to the market through their luxurious product assortments but also drive innovation within the industry. Their offerings frequently encompass a wide selection of textiles, including Egyptian silk and the finest cotton, catering to discerning consumers seeking premium quality for their domestic spaces. Together, these market players form a competitive landscape that is propelled by a commitment to heritage, craftsmanship, quality, and customer satisfaction. They not only cater to the present-day demand for luxury home textiles but also set the trends for the foreseeable future of the high-end linen market. With a keen eye on design innovations and consumer preferences, these brands continue to cultivate an aura of exclusivity and prestige that resonates with luxury consumers across the globe.
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Summary and extracts

1 Market overview

1.1 Definition and presentation

Household linen refers to all fabrics for domestic use. They can be segmented into six product types:

  • Bed linen ;
  • Bedding ;
  • Bathroom linen ;
  • Table linen;
  • Kitchen linen;
  • Textile decoration.

The high-end bed linen market is set for further growth as consumers become more aware of the impact of sleep quality on their daily lives. The main drivers of the global high-end bed linen market are increasing consumer spending on interior decoration, and innovation in the fabrics used, such ascotton and Egyptian silk. In Europe, the UK saw the strongest growth between 2007 and 2016, with an average annual growth rate of 3.5% over the period.

Once the preserve of specialist stores, the distribution of household linen such as toiletries and table linen is now multi-channel. While supermarket chains offering their own brands have made significant progress, distance selling remains high thanks to the expansion of e-commerce. UK market players include Peter Reed and Heirlooms.

1.2 A growing global high-end market

The global linen market is valued at $***.* billion in ****, and is expected to reach $***.** billion by ****. It is one of the most profitable markets in the global textile industry. [***]

Linen market size and forecasts World, ****-****, in billions of US dollars Source: ****

Asia-Pacific is emerging as the market leader, far ahead ...

1.3 The UK market

As we saw in the previous section, Europe accounted for around **% of the global bed linen market. However, according to Globenewswire, the UK accounts for **% of European bed linen consumption. We had also seen that this is the largest segment of the overall linen market, which allows us to hypothesize that ...

1.4 International trade

The following graph shows that the UK is a major importer of household linen, with the annual volume of exports well below that of imports.

Despite a sharp drop in imports in ****, **** was marked by a higher volume of imports than in the years preceding the health crisis, with a decline ...

2 Demand analysis

2.1 Observing household spending in the UK

The Office for National Statistics lists household linen in the category of household goods and services. Household textiles account for less than *% of weekly household expenditure in the UK.

Average weekly expenditure by British households on household goods and services United Kingdom, ****, in percent Source: ****

Trend in total weekly household linen ...

2.2 British preferences

It is possible to analyze British preferences in terms of household linen by looking at the details of British imports.

As we saw in section *.*, bed linen accounts for the majority of these imports, which are mainly made up of bedding in cotton or man-made fibers.

Bed linen materials imported by ...

2.3 Hotels: a key driver of demand

Professional sectors concerned

The renewal of household linen is an unavoidable expense for professionals in the hotel, restaurant, healthcare and retirement home sectors, because of the impeccable hygiene conditions required.

This is why all these sectors are essential outlets for the home textiles industry, while also ensuring a certain stability over ...

2.4 The importance of well-being at home amplified by the health crisis

The British household linen market is linked to the interior decoration market, which has undergone changes partly due to the health crisis.

By the end of ****, almost a year after the start of the crisis, the following trends were already observable, mainly linked to the fact that the population as a ...

3 Market structure

3.1 Key market players

Bedding is the heart of the household linen market, and the high-end segment is dominated by players who are often long-established and internationally recognized for their expertise, and who are mostly from France or Italy. The following list provides an overview:

Frette Jesurum D. Porthault Venice Home Collection Gayle Warwick Yves ...

3.2 Materials and fabrics used in high-end bedding

Materials

Cotton is the oldest and most widely used natural fiber. It is grown in the tropical and subtropical regions of North, Central and South America, Egypt and India. Cotton fiber, composed mainly of cellulose, grows around the plant's seeds and is harvested for spinning into yarn. The highly durable nature ...

3.3 Materials and fabrics used for high-end towels

Materials

Luxury bath towels are mostly made from natural fabrics: cotton, bamboo, other plant fibers or even wool. In addition to being naturally absorbent, these fabrics are generally durable and environmentally friendly, unlike towels made from polyester or petroleum-derived microfibers.

Cotton is by far the most popular fabric for bath towels, ...

3.4 Growth in synthetic fibers

There are different types of linen fabrics. Fabric refers to the supple surface obtained by assembling interwoven and woven threads. The yarns themselves are produced from natural, synthetic or man-made fibers. Global production of textile fibers of all types reached *** million tons in ****. [***]

Share of textile fibers in global production, by ...

4 Offer analysis

4.1 Offer typology

Household linen can be segmented into six product types:

Bed linen: sheets, comforter covers, pillowcases; Bedding: comforters, pillows, plaids, blankets, bedspreads, eiderdowns, etc. ; Bathroom linen: towels, gloves, bathrobes; Table linen: tablecloths, napkins; Kitchen linen: tea towels, hand towels; Textile decoration: upholstery fabrics, curtains, net curtains.

As we have seen from our ...

4.2 Price overview

Data from the Office for National Statistics allow us to observe the evolution of consumer price indices in the UK for household linen. Compared with general UK inflation, linen prices have risen less sharply, and even fell in some years of the previous decade.

UK consumer price index for household linen United ...

5 Regulations

5.1 Anti-inflammation standards

The relevant British Standard covering the ignition resistance of mattresses, mattress pads, divans and box springs is BS ****:****+A*:****.BS **** defines a mattress protector (***), pillowcases, curtains or carpets. However, it is important to note that these products are covered by the General Product Safety Regulations ****, under which it is an offence ...

6 Positioning the players

6.1 Segmentation

  • Peter Reed
  • Heirlooms
  • Abyss & Habidecor
  • Graccioza
  • Harrods

List of charts

  • Linen market size and forecasts
  • Global linen market size, by region
  • World market for household linen, by product category
  • Share of household linen sales by value, by product type
  • Size of the global high-end bedding market
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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Peter Reed
Heirlooms
Abyss & Habidecor
Graccioza
Harrods

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