Turnover: 300 million USD (2019)
Country: United States
Founded in 1951, Rubie's Costume Company is an American company that designs, manufactures and distributes party supplies. Rubie's is the world leader in masquerade costume. Unlike its competitor César, which was forced to abandon licensed products in 2011, Rubie's sales are largely based on licenses (Star Wars, Batman, Superman, Marvel, Deadpool...). Rubie's also has a number of high-end non-licensed products.
The company has grown in popularity thanks to its wide selection of costumes and whimsical accessories, attracting an ever-growing customer base. Over the years, Rubie's has expanded its catalog to include items such as hats, wigs, canes and even rubber chickens. Requests for increasingly wacky and original costumes were met, further enhancing the company's reputation.
In the 90s, Rubie's secured its first license with Paramount Pictures for a range of Star Trek costumes, marking the beginning of its development as a licensed masquerade costume manufacturer. Since then, Rubie's has partnered with many major franchises including Batman, Superman, Harry Potter and Star Wars, becoming the world's leading licensed costume manufacturer.
Today, Rubie's is the world's largest designer, manufacturer and distributor of costumes and accessories, with subsidiaries in over 16 countries worldwide. The company is recognized for its expertise and has won numerous toy industry and licensing awards.
Rubie's French subsidiary was created in 1994 and has become a benchmark for masquerade costume and party accessories in France. With headquarters and logistics in Iguerande, a secondary facility near Montpellier and a network of sales agents across the country, Rubie's France is represented by a team of over 50 people working with independent party specialists and major retailers.
Key figures:
- 6000 costumes
- 21M euros in sales
- 40 employees
News
Sale of Rubie's Costume Company approved by bankruptcy court. 25/09/2020
- Proposed sale of Rubie's Costume Company for $133 million
- Number of jobs saved: around 400
- Workforce reduction due to COVID-19: over 200 employees
- Loss of sales during the covid period: 50%
- Nations covered: 15 countries
- Annual sales: over $100 million.
- Percentage of international trade: 40%
- Share of Halloween sales in the USA: approx. 85%
Sale of Rubie's Costume Company approved by the Insolvency Court. 25/09/2020
- The proposed sale of Rubie's Costume Company is approved for $133 million.
- The sale is intended to pay off around $96 million in debt to creditors and safeguard around 400 jobs.
- Rubie's has moved most of its manufacturing to other states such as South Carolina, Arizona and other countries in Asia and Central America.
- Rubie's bought the huge 470,000 sq. ft. warehouse of BuySeasons, a rival suit distributor, for $18.5 million.
- Rubie's laid off over 200 employees and lost at least 50% of its sales revenue in recent months due to covid-19.
- Rubie's has operations in 15 countries, covering North America, Europe, Asia and Australia.
- Rubie's sales are well over $100 million a year.
- Around 40% of Rubie's business is generated outside the United States.
- Halloween accounts for almost 85% of Rubie's sales in the United States and almost two-thirds of its worldwide business.
Financial Data
DUNS: 399083583
Legal Name: RUBIES FRANCE
Address: 97 IMP DU MOULIN A VENT , 71340 IGUERANDE
Number of employees: Entre 20 et 49 salariés (2021)
Capital: 3 183 750 EUR
Financial Data:
| Year | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|
| Turnover | 21 502 517 | 17 621 758 | 21 940 421 | 18 539 564 | 19 470 979 | 22 580 977 | 27 197 418 | 21 035 833 |
| Gross margin (€) | 11 970 657 | 9 797 572 | 13 234 547 | 10 402 840 | 10 452 284 | 11 673 345 | 14 272 092 | 12 224 439 |
| EBITDA (€) | 463 936 | 1 185 501 | 2 825 299 | 980 422 | 1 585 662 | 1 993 795 | 2 348 262 | 3 019 676 |
| Operating profit (€) | 831 157 | 685 207 | 2 307 257 | 970 364 | 1 482 504 | 1 895 814 | 2 348 780 | 2 726 160 |
| Net profit (€) | 275 416 | 182 554 | 591 084 | 211 998 | 615 607 | 1 244 833 | 2 150 020 | 1 395 548 |
| Turnover growth rate (%) | 22 | -19,7 | 18,3 | -4,8 | -13,8 | -17 | 29,3 | - |
| Ebitda margin rate (%) | 2,2 | 6,7 | 12,9 | 5,3 | 8,1 | 8,8 | 8,6 | 14,4 |
| Operating margin rate (%) | 3,9 | 3,9 | 10,5 | 5,2 | 7,6 | 8,4 | 8,6 | 13 |
| Working Capital (turnover days) | 122,8 | 143,6 | 138,3 | 131 | 142,3 | 67,8 | 50,6 | 37,8 |
| Working Capital requirements (turnover days) | 103,2 | 169,3 | 137,7 | 123,3 | 119,7 | 94,8 | 86,5 | 85,4 |
| Net margin (%) | 1,3 | 1 | 2,7 | 1,1 | 3,2 | 5,5 | 7,9 | 6,6 |
| Added value / Turnover (%) | 12,2 | 14,2 | 19,3 | 14,6 | 15,9 | 15,6 | 14,3 | 21,4 |
| Wages and social charges (€) | 2 012 230 | 1 400 539 | 1 286 642 | 1 631 732 | 1 390 720 | 1 403 827 | 1 418 874 | 1 330 442 |
| Salaries / Turnover (%) | 9,4 | 7,9 | 5,9 | 8,8 | 7,1 | 6,2 | 5,2 | 6,3 |
Company Managers:
| Position | First Name | Last Name | Age | |
|---|---|---|---|---|
| Président | Marc | Beige | 75 | |
| Autre | Georges | Ghougassian | 59 |
Studies mentioning this company
The disguise market - France
Other companies mentioned:
- Jour de fête (TBMD)
- Zoe Confetti
- Deguisetoi (Jadeo France)
- Festi
- Cesar
- Rubie’s Costume company
- Ledéguisement.com
- Bel Emballages Loisirs (leroidelafête.fr)
- Tuttifiesta
- Fête Sensation
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