Turnover: 50 million EUR (2019)
Country: France
- Michel et Augustin is a French company founded in 2004 and specialized in the manufacture of food products.
- It offers sweet cookies, aperitif cookies, desserts, drinking yogurts, frozen yogurts and juices.
- The products are marketed in various targeted distribution networks, such as grocery stores, cafés and sandwich shops.
- The brand is distributed in the United States and throughout North America, as well as in some twenty other countries in Europe and Asia
- Danone became a shareholder of the company in 2016, and will own 100% in 2020
News
Danone to sell Michel et Augustin to Italy's Ferrero 08/12/2023
- Danone first acquired a 40% stake in Michel et Augustin in 2016, then took over the remainder in 2020.
- Danone had sold Lu to Kraft Foods (which became Mondelez in 2012) for $5.3 billion in 2007.
- Ferrero acquired Delacre cookies in 2016, then Kellogg's cookies in 2019 for $1.15 billion.
- In 2017, Ferrero accounted for 60% of growth in the cookie category on the French market.
- Michel et Augustin is present in the United States, Shanghai, Hong Kong, Belgium, Germany and Switzerland
Michel & Augustin launches into spreads. 02/02/2021
- Michel & Augustin to be acquired by Danone in 2019
- Spread market dominated by Ferrero (sales of 10 billion euros)
- Michel & Augustin: sales of 50 million euros
- More than half a billion euros in sales of spreads in France by 2020
- Spread consumption up by more than 7% in 2020
- 81% of French people choose products for pleasure (according to Kantar)
- Michel & Augustin product: 51% milk, organic and without palm oil, additives or preservatives
Financial Data
DUNS: 479205460
Legal Name: MICHEL ET AUGUSTIN
Address: 70 RUE GOUVERNEUR GENERAL FELIX EBOUE , 92130 ISSY-LES-MOULINEAUX
Number of employees: Entre 100 et 199 salariés (2021)
Capital: 15 236 956 EUR
Financial Data:
| Year | 2021 | 2020 | 2019 | 2018 |
|---|---|---|---|---|
| Turnover | 43 375 029 | 42 124 479 | 44 144 651 | 45 932 041 |
| Gross margin (€) | 18 394 894 | 17 180 571 | 17 073 752 | 17 147 498 |
| EBITDA (€) | -769 170 | -1 681 282 | -1 251 312 | -1 806 590 |
| Operating profit (€) | -273 775 | -1 286 312 | -1 670 530 | -1 772 945 |
| Net profit (€) | -624 041 | -6 189 254 | -1 623 150 | -1 717 625 |
| Turnover growth rate (%) | 3 | -4,6 | -3,9 | - |
| Ebitda margin rate (%) | -1,8 | -4 | -2,8 | -3,9 |
| Operating margin rate (%) | -0,6 | -3,1 | -3,8 | -3,9 |
| Working Capital (turnover days) | -27,5 | -32,2 | 20,6 | 1,6 |
| Working Capital requirements (turnover days) | 1,1 | -18,3 | 6,2 | -5,1 |
| Net margin (%) | -1,4 | -14,7 | -3,7 | -3,7 |
| Added value / Turnover (%) | 15,3 | 12,6 | 11,9 | 10,3 |
| Wages and social charges (€) | 7 006 893 | 6 546 225 | 6 260 320 | 6 233 243 |
| Salaries / Turnover (%) | 16,2 | 15,5 | 14,2 | 13,6 |
Company Managers:
| Position | First Name | Last Name | Age | |
|---|---|---|---|---|
| Président | Oliver, Christian, Francois | Mary | 51 |
Studies mentioning this company
The yoghurt market - France
Other companies mentioned:
- Michel et Augustin
- Andros Groupe
- La Fermière
- Yoplait France (Sodiaal Groupe)
- Danone Groupe
- LaÏta Coopérative - Mamie Nova
- Lactalis Groupe
The cookie market - France
Other companies mentioned:
- Ferrero
- Biscuits Poult (Biscuit International Groupe)
- Galapagos Gourmet
- Biscuits Bouvard Groupe
- La Trinitaine
- Roullier Groupe
- Fossier Biscuits
- Intersnack (Knabber Geback Group)
- Filet Bleu
- United Biscuits
- Saint Michel Biscuits
- Lotus Bakeries
- Kambly
- Michel et Augustin
- La biscuiterie fine de France
- Biscuit International
- Ekibio (Groupe Lea Biodiversité)
- Loc Maria Biscuits Les Gavottes
- Oréo (Mondelez)
- Maison Taillefer
- Maison du biscuit
- Maison Colibri (Groupe Roullier)
- LU Biscuit (Mondelez)
- Le Ster le Patissier
- La Sablésienne
- La mère Poulard
- Bretzels Moricettes Mfp Poulaillon
- Ker Cadélac
- Gerblé
- Delacre (Ferrero Groupe)
- BN Biscuiterie Nantaise
- Biscuiterie Jeannette
- Biscuiterie Mistral (Dijon Céréales Coopérative)
- Biscuiterie de Montmartre
- Biscuiterie de la Pointe du Raz
- Biscuiterie de Provence
- Armor Délice
- Biscuiterie de Kerlann
- La Fabrique Cookies
The aperitif biscuit market - France
Other companies mentioned:
- PepsiCo
- Mondelez France
- Intersnack (Knabber Geback Group)
- Kellogg's France - Kellanova France
- Altho Brets
- Triomphe Snat
- Europe Snacks
- Mondelez
- Pringles (Kellogg's)
- Belin (Mondelez groupe)
- Lays
- Vico (Groupe Intersnack)
- Michel et Augustin
- Benenuts (Pepsico)
- Intersnacks France Curly
- Pasquier (Groupe)
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