Turnover: 338 million EUR (2016)
Country: Portugal
- Mc Donald's arrived in Portugal in 1991, introducing a new type of restaurant to the country: convenient, accessible, informal and family-friendly.
- Since then, the brand has expanded throughout the country, with over 150 restaurants, 85% of which are franchises run by local businessmen.
- Mc Donald's has invested in product diversification linked to local habits: the introduction of soups on the menu, hamburgers with a touch of local flavors such as bifana (made from fine pork steak), local pastries at Mc Café, among others.
- Almost half of Mc Donald's stores in Portugal offer the Mc Drive service, which was introduced in the country in 1992 and has become popular ever since.
- It includes a delivery service and is also available on the UberEats platform.
Studies mentioning this company
The fast food market - Portugal
Other companies mentioned:
- McDonald’s Portugal
- Ibersol Group
- H3 Portugal, S.A
- Burger Ranch
- Starfoods Group
- Grupo Multifood
- Domino’s Pizza
- Telepizza
- Mr. Pizza
- Grupo Restalia
- Sonae Group
- Subway Espana
- Portugália
- Noori Sushi
- Weeel Frozen Yogurt
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