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Country: Denmark
JOE & THE JUICE is a juice bar company founded in Copenhagen in 2002 by Kaspar Basse.
Initially, the idea was to open a café and juice bar in the Rue Verté clothing store with the help of two of Basse's friends. The business grew rapidly, opening new stores
JOE & THE JUICE also expanded its geographical reach, becoming present in the United States and Norway. Music, the art of juicing, talent training and sustained growth are key aspects of the brand
In 2017, JOE & THE JUICE celebrated the opening of its 100th store.
News
Joe & The Juice: Lifestyle Branding by Kasper Garnell 13/03/2023
- Joe & The Juice was founded in Copenhagen in 2002.
- The company has 338 stores worldwide, mainly in Europe and the United States.
- In the United States, there are 58 stores in 9 states, including New York, California and Florida.
- Joe & The Juice has entered the Middle East in partnership with local franchises.
- They plan to expand into countries such as China and Mexico.
- The Jah Mama sauce collaboration was introduced in March 2022, priced at 50 cents extra.
- Sales of tuna sandwiches rose by over 150% in the US in the fourth quarter.
- The brand aims to transform itself into a lifestyle brand and plans to develop more collaborations and spin-off products.
- Retailers such as Whole Foods, Trader Joe's and others have approached them for retail product partnerships.
- Joe & The Juice plans to double the number of its stores worldwide over the next five years.
- Their expansion strategy calls for around 65% to 70% focus on Europe and the remainder in the United States.
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