Fusalp: The latest figures, news and market research on Fusalp

Turnover: 51 million EUR (2023)

Country: France

Founded in Annecy in 1952, Fusalp is a winter clothing brand. Its positioning is premium: the core offering is around 750 euros

The company currently generates more than 50 percent of its sales in retail through its website and a network of 23 stores, 10 of which it owns and 13 of which are affiliates. Fusalp is also present in more than 400 outlets worldwide through multi-brand stores

In terms of R&D, the brand focuses its research on two main themes: warmth (Fusalp has filed an international patent on thermoregulation) and the versatility of garments

News

Fusalp: Sophie Lacoste, awarded for her audacityp 23/11/2023

Fusalp was founded in 1952. Fusalp has grown from annual sales of 6.2 million euros to 52 million euros.
Fusalp aims to achieve sales of 100 million euros within three years.
Fusalp has 64 boutiques in several countries, including Europe, Lebanon, South Korea, Scandinavia and the United States.

passes the 50 million euro sales milestone 07/04/2023

2013: Purchase of Fusalp by René Lacoste's grandchildren, 6 million euros and 30 employees
- Fiscal 2022-2023: Sales of 51 million euros. Sales 21/22: 42 million euros.
- Number of employees: 200.
- Objective: sales of 100 million euros within three years.
-Business mix: 50% women's, 50% men's.
- Spring-summer collection share of sales: nearly 15%.
- Sales growth in 2022: +88% worldwide, +145% in France.
- International presence: 8 subsidiaries, 50% of sales.
- Number of boutiques: 50, representing 80% of sales.
- Expansion planned, particularly in the USA, currently Fusalp's sixth-largest market.
- Successful breakthrough in South Korea, now Fusalp's fourth market.

Fashion labels capitalize on ski's upmarket positioning 06/03/2023

The move upmarket in skiing is evident in the windows of sports equipment boutiques
Canada's Mackage opens a second boutique in Megève
Fusalp, too, is on cloud nine. French customers remain the brand's number one clientele.
Last year, Fusalp opened a boutique in Val d'Isère. The brand is now present in seven resorts (Courchevel, La Clusaz, Avoriaz, Méribel...), each with its own outlet and a reseller.

How Fusalp has successfully moved upmarket 15/11/2022