Turnover: 127.4 million EUR (2023)
Country: France
EMOVA group is the leading franchised flower retail network in France
It owns several brands:
- Monceau Fleurs: a pioneering brand since 1965, offering a variety of products at different prices
- Happy: a trendier, younger brand, differentiated by its use of new communication tools
- Au Nom de la Rose: specialized in roses, acquired by the group 10 years ago
- Cœur de Fleurs: formerly Rapid Rose, the brand has repositioned itself and adopted a more upmarket positioning.
- Bloom's: online flower sales by subscription.
The group has over 400 franchises worldwide, in Europe and Asia.
News
Valentine's Day: the cut flower market faces up to environmental challenges 14/02/2024
- There are between 12,000 and 13,000 florists in France.
- Between 80% and 85% of cut flowers sold in France come from abroad.
- More than 20 million bouquets of roses are sold each year in France.
- Emova Group, a floral company, generated sales of 127.4 million euros in its last financial year
- Flower sales account for three-quarters of the Group's business.
- Currently, French flowers account for 7% of Emova Group's purchases, the rest of Europe for 53% (including 85% from the Netherlands), and major imports for 40%.
- Emova Group aims to have 20% French flowers in its network by 2025.
- The "Fleurs de France" label was created in 2015 to promote French flowers.
Monceau Fleurs opens its first travel-retail store in St Lazare 08/10/2023
- Monceau Fleurs opened its first store in 1965 on boulevard Malesherbes.
- The Emova group, to which Monceau Fleurs belongs, is France's leading retailer of plants and flowers.
- Monceau Fleurs has a multi-format brand roll-out plan, from corners to stores of over 200m².
- Emova Group owns four brand names: Monceau Fleurs, Au Nom de la Rose, Happy and Cœur de Fleurs.
- Emova Group operates both through directly-owned branches and via a network of entrepreneurial franchisees.
- By the end of September 2022, e-commerce accounted for almost 7% of Emova Group's sales.
- At September 30, 2022, Emova Group had 334 stores, including 286 in France.
Emova's partnership with Uber Eats goes well 10/02/2022
- Specialist in flower distribution through its Monceau Fleurs, Au Nom de la Rose, Happy and Cœur de Fleurs banners
- 130 million euros in sales by 2020-2021
- During the year, more than 10,000 bouquets of flowers were sold via the app, according to Uber Eats
- Two major order peaks: Mother's Day and Valentine's Day
- The service is available throughout the Ile-de-France region and in 13 other cities in France
Financial Data
DUNS: 421025974
Legal Name: EMOVA GROUP
Address: 23 RUE D'ANJOU , 75008 PARIS 8
Number of employees: Entre 50 et 99 salariés (2021)
Capital: 27 708 186 EUR
Financial Data:
| Year | 2021 | 2020 | 2019 | 2018 | 2016 |
|---|---|---|---|---|---|
| Turnover | 7 493 576 | 7 912 759 | 9 434 544 | 7 015 059 | 7 300 452 |
| Gross margin (€) | 7 956 123 | 8 077 183 | 9 571 835 | 7 050 475 | 7 807 112 |
| EBITDA (€) | -404 273 | 373 927 | 1 827 172 | 187 886 | -217 329 |
| Operating profit (€) | -45 758 | 357 609 | 1 770 857 | 39 935 | 138 452 |
| Net profit (€) | -195 303 | -726 254 | -200 198 | -39 165 | -486 842 |
| Turnover growth rate (%) | -5,3 | -16,1 | 34,5 | -12,6 | -3 |
| Ebitda margin rate (%) | -5,4 | 4,7 | 19,4 | 2,7 | -3 |
| Operating margin rate (%) | -0,6 | 4,5 | 18,8 | 0,6 | 1,9 |
| Working Capital (turnover days) | 1 830,3 | 1 423,6 | 677,7 | 373,2 | 97,6 |
| Working Capital requirements (turnover days) | 1 434 | 1 091,5 | 554,1 | 480,5 | 101,7 |
| Net margin (%) | -2,6 | -9,2 | -2,1 | -0,6 | -6,7 |
| Added value / Turnover (%) | 71,9 | 58,5 | 68,1 | 62,1 | 50,6 |
| Wages and social charges (€) | 5 533 829 | 3 946 739 | 4 403 040 | 3 989 445 | 3 746 581 |
| Salaries / Turnover (%) | 73,8 | 49,9 | 46,7 | 56,9 | 51,3 |
Company Managers:
| Position | First Name | Last Name | Age | |
|---|---|---|---|---|
| Président du directoire | Franck | Poncet | 50 | |
| Président du conseil de surveillance | Jean-louis | Grevet | 61 | |
| Vice-président, Membre du conseil de surveillance | Franck | Kelif | 49 | |
| Membre du conseil de surveillance | Antoine | Colin | 34 | |
| Membre du directoire | Sandy | Chuck | 43 |
Studies mentioning this company
The Flowers and Florists Market - France
Other companies mentioned:
- Agora
- DEXX
- ROSEDOR
- France Fleurs
- Emova Groupe - Monceau Fleur
- Florajet
- Interflora France
- Aquarelle Fleurs
- L'agitateur floral
- Fleurs ô Naturel
- Greenyard
- Renaud Distribution Horticash
- Hectar
- Ernest Turc
- Clayrton's
The houseplant market - France
Other companies mentioned:
- Interflora France
- Aquarelle Fleurs
- Emova Groupe - Monceau Fleur
- Jardiland (Groupe Teract)
- Truffaut
- Bergamotte
- Flora Nova
- Florajet
- France Fleurs
The mourning flower market - France
Other companies mentioned:
- Agora
- DEXX
- ROSEDOR
- France Fleurs
- Emova Groupe - Monceau Fleur
- Florajet
- Interflora France
- Aquarelle Fleurs
- Flora Nova
- Funécap groupe
- Le choix funéraire
- Sérenium (OGF)
The dried flower market - France
Other companies mentioned:
- ROSEDOR
- France Fleurs
- DEXX
- Agora
- Emova Groupe - Monceau Fleur
- Interflora France
- Aquarelle Fleurs
- Florajet
- Flora Nova
- L'agitateur floral
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