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Country: United Kingdom
- Famous British high-end perfumer founded in 1760
- Today, Olivier Creed, perfumer and direct descendant of James Henry Creed, continues this rich tradition. Alongside his son, Erwin, he travels extensively to extract, research, study and source the finest ingredients
News
Kering acquires the high-end perfume house Creed, 27/06/2023
- Kering is the world's number two luxury goods company
- Kering has announced the acquisition of 100% of the luxury perfume brand Creed
- Creed achieved sales of over 250 million euros
- Creed holds 10% of the luxury fragrance market in 2021
- Sales of ultra-premium fragrances are estimated at 5 billion euros, and are expected to grow by 15% a year until 2026
- Creed's profitability exceeds 20% gross operating margin (Ebitda)
- Creed is present in 1,400 selective points of sale and owns 36 boutiques
- Kering plans to launch its first Bottega Veneta, Balenciaga and Alexander McQueen fragrances within the next eighteen months
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